If you have been scrolling through TikTok lately, you have probably seen a specific frozen snack taking over your feed. It is the sweet treat enjoyed by global music stars like Katy Perry, Zara Larsson, and Katseye, and it has finally landed in Australian supermarket freezers.
@katseyeworld @Trü Frü with a cute attitude 🍓 #KATSEYE #trufrupartner #trufruxKATSEYE ♬ PINKY UP – KATSEYE
The viral sensation is called Trü Frü. After dominating the snacking aisles in the United States and the United Kingdom, the popular frozen fruit and chocolate hybrid has officially made its debut in Australia as of September 2026. It is being positioned as the ultimate permissible snack for the upcoming summer season.
What Exactly Is Trü Frü?
The concept is simple but highly effective. Trü Frü is made using 100 per cent real fruit that is carefully picked when it is perfectly ripe. The fruit is then double-immersed in two thick layers of decadent, smooth chocolate. To finish the unique manufacturing process, the treats are hyper-chilled to lock in both the delicious flavour and the natural nutrition of the fruit.
@trufru 5 second rule doesn’t count when it’s Trü Frü🤭🍓 #trufru ♬ original sound – tessakateee
The brand has been a massive success in the US frozen category. Less than seven years into its journey, it has grown 117 per cent in compound annual growth rate since 2019. It has also won numerous industry awards in the US for its taste, novelty, and fresh experience. Now, shoppers in Australia have the chance to discover the fruit-meets-chocolate phenomenon for themselves.
Emma Dobson, the ANZ Market Director for Accelerator at Mars Snacking, noted the intense consumer anticipation. “Trü Frü has already gone viral on TikTok across the US and UK, so we’ve been watching Australians discover it online and asking the same question: when can we get our hands on it?” she said. “Well, the wait is officially over. Summer, and Aussie freezers, are about to get very, very fruity”.
The Three Flavours Hitting Shelves
For its national launch, the brand has introduced three of its most popular and most-loved flavours. Each bag weighs 200 grams and contains exactly seven portions, with each portion measuring 28 grams. The initial lineup includes:
- Strawberries in White & Milk Chocolate: This option features fresh, juicy frozen strawberries that make up 50 per cent of the bite. They are wrapped in a 25 per cent layer of creamy white chocolate and a 25 per cent layer of milk chocolate.
- Raspberries in White & Dark Chocolate: For those who like a sweet and tart combination, these frozen raspberries are coated in smooth white chocolate and rich dark chocolate.
- Piña Colada: This tropical variation takes juicy frozen pineapples and covers them in a generous coating of white chocolate and a hit of coconut flavour.
How To Enjoy The Snack Craze
While it might be tempting to rip open the bag as soon as you leave the supermarket, there is a specific serving suggestion to follow. The brand advises keeping the product frozen, but you need to remove your desired portion from the pouch and wait 15 minutes before enjoying. Be sure to put the remaining product right back into the freezer.
Whether you are looking for an afternoon pick-me-up or something sweet after dinner, you will not have to look very far to find them. Trü Frü is now available in the frozen food aisles at Coles, Woolworths, and select independent retailers across Australia. A bag has a recommended retail price of $13.
