Lamb Roasts the Lockdown as the 2022 Ad Drops

The latest National Lamb ad has arrived and it's again a cause for celebration even if it does cut a little too close to the bone.

In the video titled The Lost Country of the Pacific, Australia has been in isolation so long it's forgotten the rest of the world, and the rest of the world has forgotten Australia.


Can a couple of curious explorers reunite Australia with the rest of the world? Anything’s possible with the help of Lamb.

There are lots of cheesy one-liners throughout the campaign some of them don't quite land but one absolute pearler came from one of the "Grey Nomads" in a scene who state during the influx of tourists arriving "Backpackers! Thank Goodness we don’t have to pick our own fruit anymore”.

In another moment it cuts to space where it seems that Elon Musk and Jeff Bezos are hanging out and ready to come down for some cutlets.

Of course, it just wouldn't be a Lamb ad without Sam Kekovich who makes an appearance to declare that the "national lamb rollout" is in effect.

Look out for the final scene which is a cheeky little dig at Western Australian Premier Mark McGowan's strict border policy.