Netflix's new thriller Bird Box has Sandra Bullock playing a pregnant woman who, along with other survivors, must wear blindfolds to avoid seeing the horrible monsters that are hunting them. While the movie has everyone talking (even Kim K!), Netflix has issued a warning to fans who have created their own blindfold challenge:
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix) January 2, 2019
Maybe people should just stick to using blindfolds for what they're made for: playing pin the tail on the donkey, hitting a pinata, and avoiding seeing new dumb challenges the bird-brains on social media come up with!