Coles customers might notice over the coming days that they're no longer able to get free bags at Coles.
Coles has now ended giving out free bags so shoppers will now have to bring their own bags or part with 15 cents for a reusable bag in-store.
Rival brand Woolworths has charged its customers 15 cents per reusable bag since July, prompting customers to flood to Coles.
When customers have finished with the Better Bag, it can be recycled through the REDcycle bins available at all Coles supermarkets.
IMAGE: Darren.notley [CC BY 3.0 (https://creativecommons.org/licenses/by/3.0)], from Wikimedia Commons